Ingenuity is the critical factor in tough times. It is the inventive talent that rises to the challenge of being competitive with existing resources. It's seeing how to refine - or re-define - processes that have delivered to expectations, but now need to do so much more.

While management constantly refines business plans to remain competitive and gain market share, the engine room is being called on to deliver more power to the enterprise through its information technology infrastructure.

With the global economy in unchartered waters, the command is to leverage existing investments to move forward. Those with ingenuity, experience and expertise in applying technology are moving to the front line.